Monday, December 7, 2009

Remember the Rebirth Of Gizmondo..... Well, You May Just As Well Forget About It

In a way, it's been kind of obvious, but the Swedish expat entrepreneur Carl Freer has refused to give up on his dream of re-launching the Gizmondo handheld gaming device. That is, until now.... 

Without using those exact words, Carl Freer admits in a recent email exchange that Gizmondo is de facto dead. This followed a prodding from my side, suggesting that it was time for closure on the Gizmondo story, "because I can't see how it would be possible to revive it now that we have iPhone and Android phones. If the Gizmondo (which I called Gizmondo 2) as you described it is dead, lets bury it!” To which he wrote back, saying “the re-launch plan for Gizmondo was always about a cutting edge platform available so anyone could build their own games. Why would that change? The opportunity for launching a consumer electronic device that facilitates game play has never been more applicable. Gizmondo can exist in many different forms. One could even be an app located on the phone that plays games accessed from the web. Nothing in the practical strategy (or our enthusiasm for the brand) has changed.” Except that Gizmondo as a hand-held device is dead, even if it one day should come back in a “different form.”

“Made me think," I wrote back, and continued."Hardware is expensive to produce, and requires physical channels for distribution.  On top of that you have to convince consumers to carry around another piece of hardware, which is okay for twelve-year olds, but not for 15-105 year-olds. If Gizmondo becomes a software platform for gaming, it would sit on top of Android and Windows Mobile I guess. But what would it add if the nVidea chip were out of the picture? What's the benefit of writing games for the Gizmondo layer rather than writing them directly for Android-phones or the iPhone?”

All that remains of the Gizmondo dream is than a game publisher with games that are rather old by now, and never made it in the market to begin with. Of course there is a slight chance that we will see mobile games, which include augmented reality from GetFugu, but I doubt that it’s enough to bring back even the shadow of Gizmondo.

End of story?
Hans Sandberg

Read more about Carl Freer and Gizmondo:

Yes Dear, There Will Be a Gizmondo, Just Not This Year... And It Will Be Different  (Dec 19, 2008)

On Gizmondo's Promised Revival, Rusty Car Batteries & the Medieval Treatment (Nov 2, 2008)

Gizmondo 2 Is Here - Sales Start In November/December  (Sep 10, 2008) 

Gizmondo Liquidators Wishes Carl Freer Good Speed (May 14, 2008)

Carl Freer: Gizmondo Arrives Late 2008  (Feb 18, 2008)

Why he left Xero Mobile and started Blowfish Works  (February 17, 2008)

Carl Freer Promises To Resurrect Gizmondo  (Feb 18, 2008)

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