Sexy Koenigsegg Buys Saab Automobile

Not, it wont be China that buys Saab Automobile from General Motors if we are to believe a report on the Swedish TV-channel SVT's news program "Rapport". Instead, it is the tiny Swedish manufacturer of extreme sports cars - Koenigsegg - that buys the Swedish auto manufcturer.

Financing for the deal comes from investors in oil-rich Norway. The details are being worked out according to the report. Koenigsegg was founded in 1994 by Christian von Koenigsegg,  a 36 year old Swedish entrepreneur. His custom made elegant cars are among the hottest things on four wheels you can buy.

Injecting Koenigsegg into Saab Automobile sounds far-off, almost whacky, but also very, very sexy, something Saab could use after having been part of big and boring GM.

Hans Sandberg