Monday, May 30, 2011

Betraying the Reader - New York Times' Incredibly Annoying Floater Ads

I am annoyed and disappointed that the New York Times is using floating overlay ads, also called floaters. They are as bad as pop-ups, or maybe even more annoying, because they float over the text you are trying to read. You can't stop them by clicking "Close" or "X" and the Internet Explorer pop-up blocker doesn't block them, but Firefox with Adblock does, so from now on I will read the Times through Firefox.

New York Times is of course not alone in doing this, but being the New York Times you would think that it knew better than hurting the relationship with its most loyal readers.

Hans Sandberg

Here is a screen shot of a floater ad for Delta Airlines.

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